Strategic Execution Blueprint

Lead: Membership & Communications

90-Day CRM & Digital Transition Roadmap

Peak Body Authority Governance Standard
Clinical Empathy Member Experience
Digital Innovation System Scalability
01

Sync & Calibration

  • W1-2 Audit Membes CRM data architecture vs. CPD reporting needs.
  • W3 Finalise "ANZACATA Voice" style guide (Empathetic Authority).
  • W4 Internal alignment on the "Critical Path" for launch.
KPIs: 100% Audit Completion • Style Guide Approval
02

Warm-up & Education

  • W5 Launch "The Why" campaign (Member Benefits focus).
  • W6-7 Distribute Video "How-To" guides for CPD logging.
  • W8 Beta Test membership renewal flow with core cohort.
KPIs: 40%+ Open Rate • Toolkit Asset Completion
03

Deployment & Activation

  • W9 Full Migration Kick-off. Zero downtime monitoring.
  • W10-11 "Frictionless Renewal" strike. Automated compliance reminders.
  • W12 Public Launch of the "Find a Therapist" directory.
KPIs: 85% Migration Login • 90% Renewal Compliance
95%
Member Retention

Stability during technical migration period.

90%
CPD Accuracy

Reduction in manual compliance auditing.

15%
Engagement Rate

Interaction with new CPD and networking portals.

+25%
Directory Conversion

Referral growth via new public search engine.

"Merging Clinical Empathy with Regulatory Precision for ANZACATA."